From the people who brought you the most efficient form of last click attributed advertising the world has ever known, we now have better mobile advertising. This week Google made…
"Any time you can increase the connective tissue and get consumers to spend more time with your brand -- I don't care if it's a search engine -- it's a…
The road to Facebook’s mid-term success is paved with search goodness, many believe. When the stock starts tanking, the top execs apparently believe a good thing to do at a…
There is no greater cost to an agency than the cost of acquiring new business. The race to build business in an industry experiencing unparalleled growth has led to agencies…
Kevin Ryan on looking beyond Likes:
“Think of the brand first before you think of the rules of Facebook. Likes are absolutely spectacular, but it’s hard to draw a line between…
If Facebook opens its wildly popular network to pre-teens, it may not resist the urge to monetize the millions of new users it stands to gain by lowering the minimum…
Just when it seems the drama couldn’t get any worse for Yahoo, something else happens. The most recent turn of events involving Yahoo’s now former CEO Scott Thompson and his…
The foundation of search lies in the definitions of what people want and what makes them click to find what they seek. In other words, search is the foundation of…
Negative SEO is not a new concept but it is one that has recently become more mainstream. These are underhanded tactics where companies
do SEO activity for their competitors so it…
A cold harsh inevitability of your career in digital marketing is that you will come across a disproportionate number of people who know a lot
less than they should about subject…
You’d think at this stage of the search marketing game, best practices for Search Engine Optimization would be foregone conclusions and
everyone would be on board regarding the importance of…
I’ve heard no greater example of self indulgence than Twitter CEO Dick Costolo’s nausea-inducing claim that 2012 was going to be the year of the Twitter election. (He spoke at…