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ClickZ: Facebook Data on Kids Could Help Target Ads to Parents

If Facebook opens its wildly popular network to pre-teens, it may not resist the urge to monetize the millions of new users it stands to gain by lowering the minimum age through advertising. Marketers and agency executives are split as to whether the move will
facilitate a new channel for brands to target and advertise to children, but most agree that Facebook could fulfill a largely unmet need by simply creating a popular and safe place for children online.

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