“Before ChatGPT it was caveman talk,” says SEO legend Kevin Ryan of Motivity Marketing, “grunt at the search bar, get your links, move on. About as nuanced as a sledgehammer.…
https://www.adweek.com/adweek-wire/accuracast-and-motivity-launch-accumotiv-a-joint-venture-helping-brands-expand-globally/
Uniting across the pond and helping brands navigate international expansion, UK-based AccuraCast and US-based Motivity announced the formation of Accumotiv, a joint venture focused on helping brands navigate global markets, cultures, and data privacy…
"What should you do? Think about the search experience holistically
Adapting your SEO approach around this social-centric search trend involves more than just sharing content and dialing up the volume…
The controversy surrounding Solo Stove's partnership with Snoop Dogg has been top of mind for brands and creatives. Are we asking the right questions? What does performance mean? How are…
When Katie Perry nabbed four tickets to see Bruce Springsteen and the E Street Band this spring in Connecticut, she couldn’t wait to see the reactions of her gleeful 60-something…
Happy to donate some bubbles from my collection to what will be an amazing event tomorrow! As I understand it, there are a few spots left so click that little…
Kevin has a fun chat with Zach Rodgers, Editor-in-Chief and Co-Founder of Marketecture Media, a new media venture that helps people navigate the world of marketing technology. Zach also ran…
Kevin welcomes Chris Cunningham, a true living legend in the digital space and a 20-year media and tech veteran who is a serial entrepreneur turned early-stage venture capitalist. Chris recently…
Kevin first gives his take on the slap heard across the world and then welcomes guest Mike Shields, Founder of Shields Strategic Consulting, host of Next in Marketing Podcast, and…
Stephanie Fierman is one of Forbes’ 50 most influential CMOs on social media and has held senior leadership roles at MediaCom, Citigroup, JPMorgan Chase, and Time Warner. Stephanie has also…
Mark Naples is the founder of WIT Strategy and has led strategic efforts on behalf of more than 450 companies, complete company re-positioning campaigns, and dozens of corporate and product…
An open letter to fashion brands, the Ad Council and its supporters.
Health professionals are calling on us for a mask upgrade and we all must do our part, once again. This…