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AdAge Digital Next: How to Survive Google’s Latest Change to AdWords

From the people who brought you the most efficient form of last click attributed advertising the world has ever known, we now have better mobile advertising. This week Google made some big changes to AdWords that means one campaign for multiple devices: PCs, tablets and mobile phones.

Like any big change, this will bring good and bad news for marketers, many of which are hard at work now forming strategies for following people from device to device. Google is betting this change will increase ad revenue in the connected device world.

Since the full transition isn’t occurring until summer 2013, we have boatloads of time to prepare, complain or both.

Read the article here.