Is Google+ Mandatory For Marketers? And Is That So Bad?
Jan 25, 2012
When Google launched its Google+ social network, the marketing world (along with everyone else) barely noticed. When Google decided…
November 11, 2011 Advertising Age: Digital Next
Every time Google tries something new, site owners panic and hit the blogs, desperate for any sort of
tidbit that will help them get ahead…
October 20, 2011
At Mediabistro’s Socialize West conference in San Francisco today, Motivity Marketing CEO Kevin Ryan had a simple message for publishers and authors: respond to your Facebook friends and…
September 29, 2011 by Jessica Zech
Motivity Marketing CEO Kevin Ryan gave a
group of students pointers on how to get a job in digital marketing.
Here are Ryan’s top 10…
September 20, 2011
Google has made its +1 button ubiquitous on web sites and search results. Now, Google is using the +1 to add a social layer to display
advertising.
Starting in October,…
Tuesday, August 16, 2011
Google Inc. boss Larry Page says his company has agreed to pay $12.5 billion for Motorola Mobility, mostly to gain control of patents that would help…
George Simpson, Jul 01, 2011
It seems more than ironic that in the same week: 1) Facebook plans an IPO that could value the company at $100 billion, give…
Will Google's Search Ad Previews Break the Click?
Probably Not, but Big Adjustments Lie Ahead for Search Advertisers
Search ad formats are in a constant state of motion. Since sponsored ads first…
How Not to Pitch Your Search-Marketing Firm
Resist the Temptation to Misrepresent Your Capabilities or Steal Someone Else's PowerPoint
Search marketing is a complicated array of best practices, commonly held tactics and…
Is Google Biased? Sure It Is. But Good Luck Proving It
One Company's Algorithms Determine Winners and Losers on the Web, but Don't Expect the Feds to Worry
Search bias. Search neutrality.…
The Long, Sad Story of Ask.com
The problem with most crazy people is they don’t know they are crazy.  The problem with crazy people in business? They think history doesn't …
What 'Like' Really Means for Facebook Advertisers
So Long, PageRank. Hello, LikeRank
If the first internet ad boom set the stage for arrogance in internet advertising, the new millennium will see a…