Kevin Ryan on looking beyond Likes:
Ã¢â‚¬Å“Think of the brand first before you think of the rules of Facebook. Likes are absolutely spectacular, but itÃ¢â‚¬â„¢s hard to draw a line between likes and revenue. Three essentials: Focus on learning while earning, prep for smart online media at scale, no device is an island WeÃ¢â‚¬â„¢re not mobile marketing anymore Ã¢â‚¬â€ weÃ¢â‚¬â„¢re device marketing.Ã¢â‚¬Â
Read the article here.