The road to FacebookÃ¢â‚¬â„¢s mid-term success is paved with search goodness, many believe. When the stock starts tanking, the top execs apparently believe a good thing to do at a shareholderÃ¢â‚¬â„¢s meeting is make an opaque reference to building a better search engine.
Ã¢â‚¬Å“Build a better searchÃ¢â‚¬Â is an anthem many of us in the search business have been hearing for well in excess of a decade. Last month, Facebook CEO Mark Zuckerberg mentioned (among other things) plans to create a better way to connect intent with social subject matter in a way that can be sold to the highest bidder. At least, thatÃ¢â‚¬â„¢s what I think he meant to say.
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