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Marketing Land: Twitter’s Shark Leap

I’ve heard no greater example of self indulgence than Twitter CEO Dick Costolo’s nausea-inducing claim that 2012 was going to be the year of the Twitter election. (He spoke at the recent All Things Digital event in Southern California.) Amid the Google/Twitter separation mishigas (read: Twitter’s finger pointing) the notion of Twitter as a communication vehicle should have taken a back seat to Twitter as an
advertising vehicle. But it didn’t.
Read the article here.