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How to Stop Worrying About Google Algorithm Changes

November 11, 2011 Advertising Age: Digital Next

Every time Google tries something new, site owners panic and hit the blogs, desperate for any sort of
tidbit that will help them get ahead of the latest “shift” in the algorithm. While Google’s mathematical page ranking system has been dancing since
day one with updates on a secret schedule, last week’s change is one big deal in sea of big deals.

Scrambling to adjust the whole lot for every change Google initiates is counterproductive. Simple best practices like
a good content strategy focusing on delivering relevant and — as if it were possible– unique information to the world are best practice staples in search
marketing.

So what’s really different in this latestupdate?

Read the article here.