Is Google+ Mandatory For Marketers? And Is That So Bad?
Jan 25, 2012
When Google launched its Google+ social network, the marketing world (along with everyone else) barely noticed. When Google decided to make this social network a bigger part of search results, marketers had little choice but to sit up and take action.
Ã‚Â Over the last week or so, we at MotivityÃ‚Â have spent a fair amount of time talking to clients and constituents about GoogleÃ¢â‚¬â„¢s latest move, and whatÃ¢â‚¬â„¢s emerging is a picture of concern and skepticism. But donÃ¢â‚¬â„¢t fret yet. And donÃ¢â‚¬â„¢t get so caught up in the controversy that you fail to evaluate the marketing implications.
Ã‚Â Is Participation Mandatory?
Many of the advertisers I have spoken to feel they are being forced into participation in GoogleÃ¢â‚¬â„¢s social platform because of the recent addition of Search Plus Your World
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