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AdAge Digital

Is Google Biased? Sure It Is. But Good Luck Proving It

One Company’s Algorithms Determine Winners and Losers on the Web, but Don’t Expect the Feds to Worry

Search bias. Search neutrality. Search integrity. The debate over bias in search results has never been hotter. Is Google’s ranking system corrupt in favor of its own properties? Maybe, but the task of proving that is a cast-iron bitch and it should be least of your concerns.

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