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Google to Add +1 Social Layer to Display Ads

September 20, 2011

Google has made its +1 button ubiquitous on web sites and search results. Now, Google is using the +1 to add a social layer to display
advertising.

Starting in October, ads distributed on Google’s Display Ad Network will have a +1 button, allowing consumers to “like” an ad and share that endorsement to people they’re connected to via Google’s social network Google +.

It’s an extension of what Google started doing earlier this year when it added the +1 button to search results and search ads, allowing users to endorse those ads, and showing that endorsement and photo to their connections.

Read the article here.