Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their…
In response to our informal polling question “What’s on your bookshelf?†we got some interesting responses, some useful ones and even a few surprises. When we asked about the tactical…
Everyone knows the story of David and Goliath. Or, I should say, everyone thinks they know it. Ask anyone if they know the story of David and Goliath and most…
Make a racist comment? No problem. Post something embarrassing to your company’s Twitter feed? That’s a net positive. Comment on a celebrity’s talent? No one really cares. Call someone out…
Though it’s been said, many times, many ways, the art of search and find is second to the science of click and pay. Case in point: the recent Firefox bed…
I know what you are thinking, only five? Well, I am sure there are more, but lately the volume of jack wittery in these five areas has grown exponentially among…
It’s that time of year again – yes, the time we all reflect on years past and look forward to the New Year with a youthful exuberance and hopeful optimism…
The widespread apathy about charlatanry in digital marketing never ceases to amaze me. Rewarding those who place business ethics as a distant second to Machiavellian opportunism is so widespread; it’s…
The trend du jour for virtually bringing people together (with no actual physical or emotional commitment) is inside the protective walls of a secret, members-only group on a certain social…
The media's love affair with sensationalistic nonsense took a turn for the moronic once again last week and The Wall Street Journal took another step toward tabloid status in the…
Google has begun to build 100 prototype self-driving cars that it plans to begin testing this year in an effort to reengineer transportation. Marketing and advertising executives have mixed thoughts…
The reality for the modern marketer is that while the discussion about SEO resources (in the form of software and tech tools) may be getting long in the tooth; it…