ItÃ¢â‚¬â„¢s that time of year again Ã¢â‚¬â€œ yes, the time we all reflect on years past and look forward to the New Year with a youthful exuberance and hopeful optimism that can only come with the holiday season.
While everyone else is busy with hopeful optimism, my grand tradition is to take the Ã¢â‚¬Å“healthy skepticÃ¢â‚¬Â approach and try to identify at least one thing I could do without in the New Year.
In my case, I could only think of one thing that presents massive difficulties in the world of search and digital marketing in general: getting your contract through procurement with your sanity and objectives intact.
Of course, my Ã¢â‚¬Å“one thingÃ¢â‚¬Â has 12 parts Ã¢â‚¬â€œ so with that, I give you my celebration of the season, The Twelve Days of Procurement.
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