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Marketing Land: How Not To Win Clients

The widespread apathy about charlatanry in digital marketing never ceases to amaze me. Rewarding those who place business ethics as a distant second to Machiavellian opportunism is so widespread; it’s difficult to separate good from evil.

It seems the idea of representing your work and credentials accurately has now gone the way of non-listicle journalism and any old lowbrow, half-truth constitutes an acceptable means of acquiring new clients.

Normally, I hit the delete button pretty fast on these solicitations (and so do the clients) but there’s a larger issue here. Things like this tarnish the category of “agency” and the whole digital marketing space along with it.

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