The widespread apathy about charlatanry in digital marketing never ceases to amaze me. Rewarding those who place business ethics as a distant second to Machiavellian opportunism is so widespread; itÃ¢â‚¬â„¢s difficult to separate good from evil.
It seems the idea of representing your work and credentials accurately has now gone the way of non-listicle journalism and any old lowbrow, half-truth constitutes an acceptable means of acquiring new clients.
Normally, I hit the delete button pretty fast on these solicitations (and so do the clients) but thereÃ¢â‚¬â„¢s a larger issue here. Things like this tarnish the category of Ã¢â‚¬Å“agencyÃ¢â‚¬Â and the whole digital marketing space along with it.
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