Make a racist comment? No problem. Post something embarrassing to your companyÃ¢â‚¬â„¢s Twitter feed? ThatÃ¢â‚¬â„¢s a net positive. Comment on a celebrityÃ¢â‚¬â„¢s talent? No one really cares. Call someone out for stealing? No sweat.
Perpetrate any one of these blunders and you may be eligible for a public apology boost. From BP to Chrysler, Edelman to DiGiorno, Sony Pictures to US Airways, doing something patently stupid will provide many of the same brand lift benefits youÃ¢â‚¬â„¢d get from earned media.
Welcome to the age of Apology Marketing! Follow these three easy steps and youÃ¢â‚¬â„¢ll be on the road to apology marketing goodness in no time.
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