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MediaPost: The Apology Marketing Roadmap

Make a racist comment? No problem. Post something embarrassing to your company’s Twitter feed? That’s a net positive. Comment on a celebrity’s talent? No one really cares. Call someone out for stealing? No sweat.

Perpetrate any one of these blunders and you may be eligible for a public apology boost. From BP to Chrysler, Edelman to DiGiorno, Sony Pictures to US Airways, doing something patently stupid will provide many of the same brand lift benefits you’d get from earned media.

Welcome to the age of Apology Marketing! Follow these three easy steps and you’ll be on the road to apology marketing goodness in no time.

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