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MediaPost: Confronting Goliath To Find Marketing’s Emotional Triggers

Learn the rules before breaking them — and don’t forget that basic online advertising and marketing skills provide the platform that leads marketers to success. Make a contribution to the world and the world will make one back. It’s not easy. In fact, technology makes it more complicated, mathematically challenging, and confusing — especially search engine marketing, which offers the least amount of overall control, yet yields the highest measurable returns.

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