In response to our informal polling question “What’s on your bookshelf?†we got some interesting responses, some useful ones and even a few surprises. When we asked about the tactical guides digital marketers kept at their fingertips, we heard a lot about Media Planning textbooks from college, various technical manuals many of us keep around for reference’s sake, and even writing guides like Strunk & White’s “The Elements of Style.â€Â
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