eMarketer just released another sharp snapshot illustrating the rapid growth of digital ad spending. Among the many points demanding your attention is that 2016 will be the year digital placements…
The trust relationship we have with our beloved brands is being expressed mailed to hell. Yesterday, before boarding my transcontinental flight back to New York I got the announcement that…
@KevinMRyan's dissection of the formulaic self-interest of the #lumascape at #iMediaSummit is hilarious. — Adam Kleinberg (@adamkleinberg) September 13, 2016
Transparency was a hot topic at the iMedia Brand Summit in Coronado, California. The problem, said Kevin Ryan, CEO at Motivity Marketing, is that we don't know where to go…
The K2 Media Transparency report may be the final in-flight mechanical failure that forces the agency-client relationship into an unrecoverable dive. The headline reads, "ANA Independent Study Finds Rebates and…
Did you hear the news? Google is changing the way search ads will appear in results pages. As Search Engine Land reported, most of the search ads appearing in the…
Motivity Marketing CEO Kevin Ryan, coauthor of “Taking Down Goliath: The Digital Marketing Strategy for Beating Competitors With 100 Times Your Spending Power,†tells WIT Strategy‘s Bill Brazell that too…
Twenty years and hundreds of new business pitches. I won them all, made no mistakes whatsoever, and every single pitch was a smooth as a baby's bottom. Well, not exactly.…
Kevin Ryan, author of  Taking Down Goliath, is a digital marketing expert who has helped countless businesses take on competitors with 100x their spending power. In our upcoming Google Hangout, we…
In this bite-sized liveblog, Kevin Ryan shares where he sees paid search headed as an industry. Ryan is the founder of MotivityMarketing, a columnist for Search Marketing Land and the…
A couple years ago while on vacation, we got rained out at the beach. Bummer.
Not wanting to waste the day staring at our kids playing Minecraft on their iPads, we…
There's been a lot of talk about the ad model being broken, along with the agency model and the digital model. Most recently at a national advertiser event, a huge…