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What’s wrong with programmatic?

Transparency was a hot topic at the iMedia Brand Summit in Coronado, California. The problem, said Kevin Ryan, CEO at Motivity Marketing, is that we don’t know where to go for information and we don’t know who to trust for this information. In an effort to hold an honest discussion, Ryan spoke with Rhonda Hanson, director of paid search at Shutterstock, about what they had learned from speaking with media companies and brands about their issues when it comes to programmatic relationships.

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