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The Make Good: Nobody Cares About Your DSP

A couple years ago while on vacation, we got rained out at the beach.  Bummer.

Not wanting to waste the day staring at our kids playing Minecraft on their iPads, we ventured into town, where we met up with a friend and ended up at one of those paint-your-own-pottery places.  The kids had a fun time painting picture frames and piggy banks.  Me?  I picked out a coffee mug.

I ended up painting it in Underscore Marketing’s colors, scrawling a rather cynical message on the side: “Nobody Cares About Your DSP.”

Read the article here.