If you think keywords have any place in the next-generation, digital marketing world, you’d be mistaken. If you haven’t taken notice of recent announcements about keyword restrictions, you really should…
Looking for a financial adviser could take months. Consumers take to search engines to find information, and social sites to research other opinions -- and this makes the ways people…
The Wearable Advertising Auction Model Designed By Search Experts
What will advertisements look like on wearable devices, and how will the auction model work, as Google plans to extend its Android…
There are a lot slick opportunities out there in search marketing. The wheels of progress have never been greasier. Yep, since people first started paying to be included in search…
You’ve read all the guidelines. You’ve hired experts to determine the morally correct and righteous path. You’ve watched the endless hours of Matt Cutts videos on YouTube. You pay experts…
With the depth of attention given to Google’s broken promises lately, the natural-language-processing, sometimes-sponsored-content-identifying engine clearly has some ‘splaining to do.
For those of you who haven’t read Danny Sullivan’s excellent…
Ever get those emails asking to “pick your brain†for some ideas? The good-hearted person in you says, “I can do that!†But favors like that have consequences and costs…
Once again, SEO is in the news. Once again, the media (along with an elected official or two  shocker!) clearly doesn't understand how the industry works. While it seems…
There’s never a dull moment in the advertising world. The proposed Omnicom and Publicis merger has everyone talking, but what (if anything) does this mean for the digital ad world?…
One of the reasons people clamor for good social search is their pre-purchase desire to access user-generated reviews  information from people who know the product or service and can…
What happens when you combine big data with some big math? Good things, bad things and things we have yet to truly comprehend. Big Data is the most talked about,…
In today’s afternoon brand track “Choosing the Right Partners: Search, Social, and Metrics,†Kevin M. Ryan, Motivity Marketing CEO, moderated a panel with both brands and agency folks: Rhonda Hanson…