With the depth of attention given to GoogleÃ¢â‚¬â„¢s broken promises lately, the natural-language-processing, sometimes-sponsored-content-identifying engine clearly has some Ã¢â‚¬Ëœsplaining to do.
For those of you who havenÃ¢â‚¬â„¢t read Danny SullivanÃ¢â‚¬â„¢s excellent piece from a few weeks ago, let me elaborate on those broken promises.
Google at one time decried paid inclusion Ã¢â‚¬â€ but then, in 2012, it turned its once-organic shopping search engine into a pay-to-play ad product. More recently, in 2013, it went back on a promise to never display banner ads on search results pages, delivering giant images on behalf of brands like Nike, Virgin America and Under Armour.
Read the article here.