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Marketing Land: How Your Marketing Software Can Stand Out

The reality for the modern marketer is that while the discussion about SEO resources (in the form of software and tech tools) may be getting long in the tooth; it continues to occur and evolve as the market itself matures. Companies big, small and in the middle — not only in search but in digital marketing as a whole — are dealing with a whole new set of industry demands… and buzzwords.

The industry has evolved, and this evolution demands a whole new value proposition from tool makers. Or does it?

Read the article here.