Your company -- or sometimes even more stressful -- your client has hired a new CMO. There's usually a high level of panic that comes along with "courting" this new…
There's been a lot of talk about the ad model being broken, along with the agency model and the digital model. Most recently at a national advertiser event, a huge…
Certainly you all remember that recent Association of National Advertisers annual meeting at which PepsiCo's Brad Jakeman trashed the ad business and the ad agencies within for being outdated, lacking…
Twenty years and hundreds of new business pitches. I won them all, made no mistakes whatsoever, and every single pitch was a smooth as a baby's bottom. Well, not exactly.…
5 Questions with Kevin Ryan , CEO of Motivity Marketing, A Strategic Consulting firm and Author of "Taking Down Goliath"
Check out the interview here.
Less is more. Small is beautiful. Content is king. Automation rules. If you take any cliché and tie it in with a cloud full of the latest contrived digital intelligence…
In a perfect marketing world, your client's C-suite leadership would never change, clients would promptly return your emails and phone calls, invoices would be paid completely and on time, and no…
Lenovo has officially gone into the tech betrayal record books with "Supergate." "Or is it fish bait?" If you have no idea what I'm talking about (not to get into…
Marketing apologies continue to rack up in numbers, but the latest one from Krispy Kreme U.K. puts the icing on the donuts. Perhaps those running campaigns get anxious and pull…
Learn the rules before breaking them -- and don't forget that basic online advertising and marketing skills provide the platform that leads marketers to success. Make a contribution to the…
How can small businesses compete against 800-pound-gorillas? What can they do to gain a foothold in the hearts and minds of consumers?
Well, Kevin M Ryan and Rob “Spider†Graham purports…