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iMedia: The Good Fight, An Agency’s Rebuttal

There’s been a lot of talk about the ad model being broken, along with the agency model and the digital model. Most recently at a national advertiser event, a huge brand got up and complained about all three, spouting rhetoric the same way a gratuitously grandiose politician might.

While I won’t give said person the satisfaction of a specific call-out, I will say the argument is tired and clichéd, and stringing together buzzwords to wind up the crowd isn’t going to accomplish anything. Also, for the record, not all agencies are bad.
Read the article here.

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