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The TikTok Trap

April 23, 20250Comments

https://www.mediapost.com/publications/article/405080/the-tiktok-trap.html You’ve seen the viral hits. The overnight “success.” The digital storefronts that pop up out of nowhere and rake in millions (supposedly). But behind the flashy filters and trending…

Search and AI

November 20, 20240Comments

“Before ChatGPT it was caveman talk,” says SEO legend Kevin Ryan of Motivity Marketing, “grunt at the search bar, get your links, move on. About as nuanced as a sledgehammer.…

AccuraCast and Motivity Launch Accumotiv, a Joint Venture Helping Brands Expand Globally

March 29, 20240Comments

https://www.adweek.com/adweek-wire/accuracast-and-motivity-launch-accumotiv-a-joint-venture-helping-brands-expand-globally/ Uniting across the pond and helping brands navigate international expansion, UK-based AccuraCast and US-based Motivity announced the formation of Accumotiv, a joint venture focused on helping brands navigate global markets, cultures, and data privacy…

Uh-Oh! Is This the End of SEO?

March 29, 20240Comments

"What should you do? Think about the search experience holistically Adapting your SEO approach around this social-centric search trend involves more than just sharing content and dialing up the volume…

Is your marketing strategy “Up In Smoke”?

February 5, 20240Comments

The controversy surrounding Solo Stove's partnership with Snoop Dogg has been top of mind for brands and creatives. Are we asking the right questions? What does performance mean? How are…

Springsteen is one of many older rockers canceling shows for health reasons, making ticket purchases risky for fans

September 28, 20230Comments

When Katie Perry nabbed four tickets to see Bruce Springsteen and the E Street Band this spring in Connecticut, she couldn’t wait to see the reactions of her gleeful 60-something…

Special Spectators

April 1, 20230Comments

Happy to donate some bubbles from my collection to what will be an amazing event tomorrow! As I understand it, there are a few spots left so click that little…

How To Be the Jenny To the Industry’s Forrest Gump with Zach Rodgers

October 30, 20220Comments

Kevin has a fun chat with Zach Rodgers, Editor-in-Chief and Co-Founder of Marketecture Media, a new media venture that helps people navigate the world of marketing technology. Zach also ran…

Dirty, Dangerous, and a Little Dull: Chris Cunningham of C2V

August 8, 20220Comments

Kevin welcomes Chris Cunningham, a true living legend in the digital space and a 20-year media and tech veteran who is a serial entrepreneur turned early-stage venture capitalist. Chris recently…

The Future of Online Gaming, The Metaverse, and Google’s Collusion with Mike Shields

April 7, 20220Comments

Kevin first gives his take on the slap heard across the world and then welcomes guest Mike Shields, Founder of Shields Strategic Consulting, host of Next in Marketing Podcast, and…

The Changing Role of the CMO — Stephanie Fierman

March 4, 20220Comments

Stephanie Fierman is one of Forbes’ 50 most influential CMOs on social media and has held senior leadership roles at MediaCom, Citigroup, JPMorgan Chase, and Time Warner. Stephanie has also…

Focus on the Value You Create, Not on Yourself with Mark Naples

February 13, 20220Comments

Mark Naples is the founder of WIT Strategy and has led strategic efforts on behalf of more than 450 companies, complete company re-positioning campaigns, and dozens of corporate and product…

The TikTok Trap

Search and AI

AccuraCast and Motivity Launch Accumotiv, a Joint Venture Helping Brands Expand Globally

Uh-Oh! Is This the End of SEO?

Is your marketing strategy “Up In Smoke”?

Springsteen is one of many older rockers canceling shows for health reasons, making ticket purchases risky for fans

Special Spectators

How To Be the Jenny To the Industry’s Forrest Gump with Zach Rodgers

Dirty, Dangerous, and a Little Dull: Chris Cunningham of C2V

The Future of Online Gaming, The Metaverse, and Google’s Collusion with Mike Shields

The Changing Role of the CMO — Stephanie Fierman

Focus on the Value You Create, Not on Yourself with Mark Naples

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