“And while we’re at it, let’s talk about the current split. Half the industry is yelling that AI has changed everything, burned the house down, and we’re all just squatting in the ruins. The other half is clinging to the belief that nothing’s really changed.
New search marketing is still just a few new tools bolted onto the same old playbook. It’s playing out like America’s divisive political climate. We should try harder to get along, but again, let’s not get off topic.”