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Advertising Age: Digital Next

What ‘Like’ Really Means for Facebook Advertisers

So Long, PageRank. Hello, LikeRank

If the first internet ad boom set the stage for arrogance in internet advertising, the new millennium will see a new level of hubris in the field. If Google set the standard for egotism in the internet marketing world, Facebook is now seeking to redefine the trait

Read the article here.


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