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Ad:Tech, where are we headed and why?

I’m happy to report Ad:Tech NY lived up the to the lead up press and let’s just say I wasn’t disappointed. During the event, Ad:Tech staffers conducted some thought leadership interviews with all kinds of people including some agency folks like me. It was a great discussion (if I do say so myself) and we touched some of my favorite topics.

  1. What my firm does and how I got here (obligatory self promotion)
  2. Yet another phrase coined by yours truly (the “Pitch and Ditch”)
  3. My super awesome swelling “perennial” book (Taking Down Goliath)
  4. What you should expect from an agency and dispelled myths (you get what you pay for)
  5. Where the industry is headed (not good folks, not good, here’s the op-ed I wrote for iMedia and referenced)

Also some comedy in which Lori refers to me as “fabulous” and a “historic figure.” Have a listen and drop me a line if you want to dive deeper into any of this stuff.

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