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Brand Safety Issues At Google: ‘Much Ado About Nothing’

Media outlets, including this one, have fanned the flames over brand safety the last few weeks as Google seeks to reassure advertisers that it’s putting the right measures into place to safeguard against their ads showing up next to offensive content. It’s already said that it’s added new tech-based filters and human eyes to review content on Google’s YouTube after a U.K.-based newspaper reporting finding marketers’ ads adjacent to hate-filled content on the digital video network.

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