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What Role Does Programmatic Media Play In Brand Safety?

motivityMarch 29, 2017

With the issue of brand safety front and center amid advertiser concerns over the possibility their ads will appear next to offensive content on GoogleÃ¢â‚¬â„¢s YouTube, RTBlog asked industry executives to weigh in on the matter, and the degree to which programmatic media buying practices have exacerbated the issue.

Read the entire article on Mediapost.com

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