Skip to content Skip to sidebar Skip to footer

The Saddest Thing in Life is…

..well, wasted talent. Or wasted opportunity. Something like what Chazz Palminteri dove into in “A Bronx Tale.” Over the weekend I got caught up on some digital marketing reading and read a great piece by my friend Danny Sullivan in Search Engine Land. Without taking sides (and, I’m not taking sides either), he profiled how Trump & Clinton (again, without taking sides) are effectively blowing it in Search Engine Optimization.

In addition to the article’s very valid points, it got me thinking about so many missed opportunities that exist not only in search, but the vast majority of digital marketing. Digital marketers get so caught up in framing up practices and building tactical outlays, they forget to include certain modular components in their overall strategy. A good modular strategy allows one to accommodate the ever changing landscape marketers face so they can effectively insert new tactics as they come.

The art and science of SEM (and yes, I am one of those purists who only refers to SEM as the combined efforts of SEO and SEA, go look it up) is one of the key areas marketers fail to take advantage of opportunities that are only available in# certain verticals. Publishers, news outlets, retailers and many others have certain advantages or tactical implementations only available to them. So whether you are looking at search, media or anything else, make sure you build a solid strategy, but allow for changes as they come and keep an eye out for opportunities that may only apply to your business.

Or maybe the whole thing is rigged. Or crooked. Oh my, here’s where I leave you.

This post was originally posted on LinkedIn.comhttps://www.linkedin.com/pulse/saddest-thing-life-kevin-ryan/

8 Comments

  • Leonor Groch
    Posted October 26, 2024 at 7:13 am

    Have you ever considered about including a little bit more than just your articles? I mean, what you say is important and all. Nevertheless imagine if you added some great images or video clips to give your posts more, “pop”! Your content is excellent but with pics and videos, this blog could undeniably be one of the greatest in its field. Fantastic blog!

    https://www.zoritolerimol.com

  • CiliotBok
    Posted November 8, 2024 at 12:11 am

    cronadyn vs priligy You all have been SO very helpful

  • Alvin Pidcock
    Posted November 15, 2024 at 3:42 am

    I really like your writing style, wonderful info, regards for putting up :D. “I will show you fear in a handful of dust.” by T. S. Eliot.

    https://reklamni-materijal.com/

  • CiliotBok
    Posted November 17, 2024 at 11:18 am

    This mainly happens because of the rising levels of pregnancy hormones in the body priligy reviews Replacement electrolyte and glucose solutions should be given orally, and electrolyte fluid replacement such as saline or lactated Ringer s solution should be given at a dosage of 20 mL 100 g body weight once daily

  • where can i get cytotec pills
    Posted November 28, 2024 at 9:11 am

    where to get generic cytotec prices Issue Date February 2017

  • Maynard Brodtmann
    Posted November 28, 2024 at 12:24 pm

    I?¦ve read some excellent stuff here. Certainly value bookmarking for revisiting. I surprise how much effort you set to create this type of fantastic informative website.

    http://www.vorbelutrioperbir.com

  • diamond wedding bands for women
    Posted December 20, 2024 at 12:39 am

    Great post but I was wanting to know if you could write a litte more on this topic? I’d be very grateful if you could elaborate a little bit more. Bless you!

    https://tallahasseediamonds.com/

  • Allen
    Posted December 22, 2024 at 6:15 pm
    4.5/5

    Malka Med Spa is a luxurious medical spa that offers a range of aesthetic and wellness services designed to enhance beauty and promote overall well-being. With a focus on advanced skincare treatments, the spa provides services such as facials, chemical peels, laser hair removal, and injectables like Botox and dermal fillers. The experienced team at Malka Med Spa combines medical expertise with a calming environment to ensure clients receive personalized care and exceptional results. The spa emphasizes a holistic approach to beauty, aiming to boost confidence and help clients achieve their desired aesthetic goals.

Leave a comment

0.0/5