Can Facebook Build A Better Search?

The road to Facebook’s mid-term success is paved with search goodness, many believe. When the stock starts tanking, the top execs apparently believe a good thing to do at a shareholder’s meeting is make an opaque reference to building a better search engine.

“Build a better search” is an anthem many of us in the search business have been hearing for well in excess of a decade. Last month, Facebook CEO Mark Zuckerberg mentioned (among other things) plans to create a better way to connect intent with social subject matter in a way that can be sold to the highest bidder. At least, that’s what I think he meant to say.

Read the article here.