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Advertising Age

What If Google and Bing Waged a Search War and Nobody Noticed?

For Most People, Search Is Just Search

Google is going to win the war for audience love and ad revenue. No, Bing is or maybe people will just start finding everything on Facebook. Or, it will be hard to tell who the winners and losers are because no one outside the ad world cares.

Google’s enjoying Verizon’s company, Microsoft and Yahoo have come together to sell search ads the world over except in Japan, where it’s actually impossible to tell the difference. The brand of your search engine is starting to matter less and less.

Read the article here.