iMedia: Tips for Transitioning A New CMO

Your company — or sometimes even more stressful — your client has hired a new CMO. There’s usually a high level of panic that comes along with “courting” this new boss or contact. But it doesn’t pay to run around like a chicken with your head cut off. We reached out to some industry veterans to get their tips for encouraging a smooth transition to this new leadership for you and your team.

Read the article here.