Twenty years and hundreds of new business pitches. I won them all, made no mistakes whatsoever, and every single pitch was a smooth as a baby’s bottom. Well, not exactly. And quantifying success-to-fail ratios in the art and science of new business in the agency world is difficult at best.
Some you win, but many of what one might consider a loss have little or nothing to do with the agency’s pitching skills. There are so many factors that go into agency selection today that it’s difficult to determine exactly what may have gone wrong. In other words, sometimes you do everything right and you still don’t end up with a “win.”
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