Please do not adjust your screen, that’s an error message from the AAA website. I kid you not and the image plays for my Search Engine Land piece and my argument that the job isn’t inventing a new label; it’s earning durable presence and trust inside conversational results, then making sure that presence pays.
Don’t call it an answer engine. Call it accountability.
If your brand isn’t cited, credited, and converting inside AI summaries, you’re late to the only game that matters. I lay out how to design for quotability and verifiability, why “share of answer” beats “share of clicks,” and what to track when zero-click is the default: accuracy, assisted revenue, and real outcomes, not vanity graphs. Translation: stop chasing buzzwords and start building systems that make you the source everyone cites.