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The Wearable Advertising Auction Model Designed By Search Experts

The Wearable Advertising Auction Model Designed By Search Experts

What will advertisements look like on wearable devices, and how will the auction model work, as Google plans to extend its Android operating system to support smartwatches and other wearable devices?

Motorola introduced the Moto 360 Wednesday, but companies like Asus, HTC, LG, and Samsung — along with chipmakers Broadcom, Imagination, Intel, Mediatek, and Qualcomm — also plan to bring smartwatches to market later this year through fashion brands like Fossil.

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