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All Things Digital

The Long, Sad Story of Ask.com

The problem with most crazy people is they don’t know they are crazy.   The problem with crazy people in business? They think history doesn’t apply to them. The problem with crazy people in search? They are still looking for ways to kill Google.

The announcement from troubled IAC portfolio asset Ask.com conjures ghosts of Internet search’s past. Ask’s identity crisis as a search provider, a technical solution, an algorithmic brand and a loveable cartoon character icon has come to an end.

Read the article here.